39BC
DOVER STREET PARFUMS MARKET PARIS & SELFRIDGES LONDON
39BC is a luxury fragrance and body care brand that reimagines ancient bathing rituals through a modern lens. The brand’s debut collection, Vol I: Alexandria, is inspired by the historical meeting of empires and the intimate rituals of Egyptian and Roman bathhouses.
To bring this narrative into the physical world, we created immersive retail installations at Dover Street Parfums Market in Paris and Selfridges London. Designed as modern sanctuaries, these spaces used architectural forms and refined materials to evoke calm, intimacy, and reverence within high-traffic luxury environments.
