AIRBUS, EYES ON NOW

Intellectually challenging the way the Airbus Defence & Space brand is perceived by decision makers.

The EyesOn Now Festival aims to be a huge step away from the corporate, strait-laced previous Airbus events. The idea was that this event be far more experiential not only in it’s delivery methods, but also in it’s look and feel. We looked at re-considering traditional breakout and main session formats and designs. The brief was to create an environment for conversation amongst colleagues and customers.

Showcasing, discussing and sharing information about Airbus Defence & Space portfolio of products and services was at the event’s core. Key account managers with exciting stories to tell were shared with customers and each other to be able to effectively cross-sell in the future.

The event aimed to drive tangible business outcomes – relationships, leads, opportunities and sales.

We partnered with Embolden on the event’s branding, environments and delivery at Sea Containers House.